Email Unsubscribes: Why Losing Subscribers Builds a Better Audience
We’ve all felt it — that little sting when you see “1 unsubscribe” on your email list or notice “-1 follower” on socials. For a moment, your heart sinks. You wonder, “What did I do wrong? Was it something I said?”
I used to feel that too. After all, when you pour your heart into your music, your words, or your work, it can feel personal when someone walks away.
But here’s the truth: every unsubscribe is a blessing in disguise.
Not Everyone’s Meant To Stay
Your message, your art, your frequency — it’s not for everyone. And that’s a good thing. The right people will feel it, resonate with it, and stay. The ones who don’t? They’re making space for those who will.
Think of it like a dance floor. Not everyone likes the same song. Some will sit down, some will leave, and some will jump up, glowsticks in hand, and dance their hearts out. Those are your people.
If you’re building a loyal audience, remember: it’s about attracting the right fans, not keeping everyone. That’s how you find your true crew online.
It’s About Quality, Not Quantity
Social media makes us think bigger is always better — more followers, more likes, more subscribers. But numbers don’t equal connection.
I’d rather have a smaller circle of true fans who really feel the love than thousands of half-hearted scrollers who don’t.
Every time someone unsubscribes, your circle becomes clearer, stronger, and more aligned. That’s how you grow an authentic community instead of chasing vanity metrics.
Finding Your People
If you’re still here, reading this right now — thank you 💜 You’re part of the crew that stays, the ones who feel the frequency with me. You’re my woo woo crew, and that means everything.
So next time you see -1 on your list, smile. It’s not rejection, it’s redirection. It’s space being cleared for someone who’s truly meant to be here.
Because the ones who stay? They’re the ones who will dance with you through every song, every blog, every frequency. And that’s what really matters.
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I hope to see you on my email list,
With love,
Elyse 💖
